When I was a wee girl, I had two posters on my bedroom wall: Michael Jackson in the Billy Jean video, and Rob Lowe in linen pants and a wife-beater tank top, oh so subtly showing off his 6-pack. These days I still find myself drawn to posters of rock shows and swine auctions and old victory garden propaganda. Imagine my joy when I went to the Urban Farm Store in Portland, Oregon and saw these new posters put out by Victory Garden of Tomorrow!
Because some friends and I run an urban feed store in Berkeley at the Biofuel Oasis, we ordered a bunch to sell along with the Nikki McClure and Miriam Stahl posters we currently sell.
So, this is a poster give away, you’re thinking: what do I have to do to “win” the above poster? Simply come up with the best name for our urban feed store at the Biofuel Oasis. We sell chicken, rabbit, and goat feed in a vintage gas station in South Berkeley. In addition to feed, we sell chicken feeders, founts, canning supplies, cheesemaking kits, supplements like kelp meal, oyster shells, grit, and Diatamaceous Earth.
We have a couple ideas for a feed store name, but nothing that we love:
City Farm Supplies at the Biofuel Oasis
The Farm Garage
Urban Feed and Supply
What are your ideas? Best one wins the poster, sent to your house.

Howbout “New Reliance Supply Co.”?
How about:
Urth Feeds
Feed and Filling Station
Farm Feeds and Supply
(That’s all I got. I’ve only had one cup of coffee)
How about The Farm Fuel Stop?
Urban Homestead Feed and Supply?
I gotta admit that I think Justin’s ‘New Reliance’ is catchy. Sounds almost like an old wood stove brand.
By the way, I go to the Urban Farm Store in Portland for all my organic fertilizers, like kelp meal and rock phosphate. Someday when I have chickens I’ll get my poultry supplies there too. I get to go there when my husband needs to go get beer brewing supplies from FH Steinbart, which is fortunately in the same general part of Portland. We usually hit Pine State Biscuits for breakfast when we go, which make the trip a triple header!
Critter Power
Urban Oasis Biofuel and Feed
Urban Oasis Biofuel and Farm Supply
Berkeley Biofuel and Feed
Berkeley Biofuel and Farm Supply
I like the first one best. Since it incorporates the two words of your current name, it would still show up in search results if people are unaware of the update. Just a thought… I think I could use some additional coffee as well.
Okay, getting a bit silly here ….
Feed is good
Beasts and Feasts
Beasts’ Banquet
Mall of the Wild
Edge City Farm and Feed
How about Urbane Grain?
Polite purveyors of urban farm supplies…
Berkeley Oasis Urban Farm Feed and Supply, I think I’ve seen the poster there before. It brings us to a kinder gentler place…
“A chicken in every yard”…..too cool!
How about “Urban Victory Farm Supply” at Biofuel Oasis, or “Urban Victory Farm & Feed”
Natural Gas & Grub
just one last idea…
Urban Fuel & Forage
and on that last one, it could be modified to…
Nature’s Gas & Grub
JAMM’N Biofuel Oasis and Urban Farmer Supply Station
(JAMM’N is for the first names of Worker/Owner Operators:
Margaret Farrow, Ace Anderson, Novella Carpenter, Melissa Hardy and Jennifer Radtke!) 🙂
Ooh, I do like New Reliance and Urbane Grain mentioned earlier…but here are a few of mine:
New Foragers Feed and Supply
Peeps and Bleats Feed and Supply
City Flock Farm Supply
Metropolitan Farm and Feed Company
This is fun! Sounds awesome.
Gen
“A Moveable Feast”
The Bunny Ranch
Urbane Profane
or just for fun “Mama C’s Chicken and Stuff”
That is welcome news. I had no idea I could what I need so close by. I need DE now and feed too. What feed store are you sourcing the feed from? I prefer Modesto Mills or Rivertown.
Are you already open for business?
My suggestions for a name:
• Farm City Feed
• Urban Oasis Feed and Farm
Cheers,
Maureen in Oakland
State food and pet supply associated
Western farm association and pet toys unlimited
Animal protein unlimited
BFO and bags united
Half pint and toy train supplies
Beans! Beans! Beans!
24 hour pet food and leather belts galore!
I think i need more coffee too!
The Fodder Jockey
Chick-fil-Up, like the chicken sandwich chain that you guys have too few of up in NorCal.
Btw, our first 7 chicks are shipping out on Wednesday… So excited!
I have to admit that I like Urbane Grain that Jessica suggested.
I submit City Chicks Emporium-Feed and More.
Feeds’R’Us
The Pecking Order
Feed for Food
Berkley’s Farm to Table
Urban Farm to Table
Urban Farm Connection
Grows on the Farm
The Gathering Place
Grow Food!
A hundred years ago, such a store would have called itself
Berkeley Feed and Fuel
So that would be a simple, retro name.
‘Regeneration’ Urban fuel for all
BioBarn Feed
Berkeley Farm Supply (at BioFuel Oasis)
I also like Farm City Supply (though, how do you feel about tying your book to your business so overtly?)
And I love The Farm Garage (at BioFuel Oasis). It says urban farm without saying “urban farm” and it describes your place physically.
If you aren’t going with the “at BFO” model, I also really like “Metropolitan Farm and Feed Co. because it’s a new timey twist on old timey.
How about “City Chick Feed and Supply” or
“Scratch N Stuff”
Love the posters, love the names: Urban Farm Fuel and The Farm Garage.
yay for you!
Oh my, I had posters of the Jackson 5 and Donny Osmond! Great names everyone. You’re all much more imaginitive than me.
Farm Feed and Fuel Frontier
I like alliteration (can you tell?), and this makes it easy for people to apply nicknames…”Hey, I’m heading to the 4F, need anything?”
Chicken.Feed (Bay Area, ‘n all)
I really like Katrina’s entry! “City Chick Feed and Supply” or
“Scratch N Stuff”
How about:
Feedin the Farm
Feedin’ the Future
Then again they might make better tag lines then names….
REPLENISH
Grains, Goods, and Fuel
I really like Scratch N Stuff though………….
Farm City Feed and Supply
City Farm Supply and Feed
Just keeping it simple and real. Loved your book!
Cheep chic oasis
Chickifeedia
Chicken feed ETC
I’ve been wanting to do a T shirt of this (w/an R. Crumb drawing?) but just don’t have the time; maybe it will appeal to your marvelous urban irreverence:
‘Hos With Hoes
b: hos with hoes?!!! i am dying.
my college roommate and i used to called each other whores, like, “hey whore, what are you doing tonight?” like with the n word, whores was reserved for our in-group.
Berkeley’s Chicken Scratch and Horseless Carriage Feed
“The Feeding Station”
How about BioFeed?
how abou tBrood Food?
ooops typo.
Brood Food
Urban Feed Oasis
The Farm Supply Oasis
i like oasis in the title.
Berkley Feed and Supply
Berkley Ranch and Home
Farm Kitchen
Farm City- Ranch and Home
Farm City Feed Store or City Farm Feed Store
Fill ‘er Up Feed
What the Cluck! feed & supplies
This is the best comment thread! I keep coming back to check out all the cool entries….
“What the Cluck!” rocks, and “Hos w/ Hoes” inspires me to get out there and really ‘hoe it up!’
Home Grown Shoppe
Urban General Store
Fat Chics
Fat Rabbits
Berkley General Store
My idea is to focus on who BUYS your stuff. It seems like you support that backyard farmer – both urban and suburban. Farmers might be raising chickens, goats and/or rabbits. And canning and cheese-making. I think the latter is a self-sufficiency dimension.
So maybe
Urban Farmers Essentials.
Biofuel Oasis and. . .
Urban Livestock Sundries
Urban Livestock Supply
Urban Homestead Sundries
Urban Homestead Central
(the last is my favorite, and I think it also might best capture your goal)